Xopa

Panama Craft Spirits had created a coffee liqueur made in the heart of Panama’s Chiriqui highlands. They had a best in class liquid but needed a brand to help find its audience in a crowded market.

We gave it a name (‘Xopa’ is Panamanian slang for ‘what’s up?), alongside a brand and visual identity that embodies Panama’s unique mix of urban and rural, tradition and innovation, and TOV,

Xopa: Discover a taste of pure Panama!