BBC Designer Pudsey

With a brief to shift perceptions of this iconic charity I conceived ‘Designer Pudsey’ -a collection of bespoke reimagining of the appeal’s iconic mascot created by the world’s biggest fashion houses. With bears from the likes of Chanel, Dior, Louis Vuitton, Prada, Missoni, Vivienne Westwood, Gucci, Christopher Kane, Mulberry, Fendi and Hermes we caught the attention of the world and raised a substantial amount for the appeal.