Alexis Bittar: Brand Strategy & Creative

Alexis Bittar are a Brooklyn based lifestyle brand sitting at the intersection of art and fashion.

Alexis Bittar are one of the most iconic New York jewellery brands. At 25 years old it had never really moved on from being a start-up lacking a brand dna, content strategy or identity.

I was briefed to conceive a brand and creative platform to allow AB to expand at scale, and went on to execute this across social, web, instore and experiential.

The response: Uniform of the Unique

A platform to take Alexis Bittar’s uncompromising aesthetic to a global audience . . . without compromise.

The mission: To inspire all women to wear their individuality

The character: Assured, playful provocateur

The truth: Fine and fashion jewellery crafted by a Brooklyn tastemaker