Kate Spade House

I was tasked with ideating the brand’s European launch. At retail, wholesale and online.

The response: a narrative which imagined the Kate Spade girl moving to London. Her story was told on brand and partner channels, with her Covent Garden apartment becoming a fully shop-able experience

This immersive space hosted parties, sleepovers, gifting, interviews and shoots. It allowed press, talent, influencers and consumers to step into the brand’s world, and by doing this show the audience that the Kate Spade Girl can be anyone who dares to lean in and . . . LIVE COLORFULLY