Jameson: Three Things

THREE THINGS
: One inspirational figure. Three Things they’re passionate about…and a couple of Jameson along the way.

Inspired by Jameson’s signature triple distillation, we created a talent-led platform designed to engage Jameson fans through their passion points.

Working with Jack Morton I brought this to life. We collaborated with inspirational, aspirational influencers our LADS looked up to (Grammy-nominee NY rapper Bas and Dublin street-art legend Maser), and asked them to name the Three Things that made them tick.

We turned those things into a mix of hands-on experiential activations and content that allowed fans to get closer to the talent and closer to the brand.

This low budget, short lead time campaign has connected with audiences around the world. Its activations have sold out in hours and on social it has connected and spread without meaningful media spend.

In Ireland we had 2.6m reach and 31m impressions